Superhero Competition

Aquafresh

superhero competition

Aquafresh Kids team wanted to create a social / mobile gamification product to gather customer data at a more granular level. One key requirement was this product could be re-used for other competitions or social style entry quick competitions.

Objectives

  • Discover how users interacted with aquafresh
  • review dash-boarding for the product group
  • check the users stats for page views, drops etc
  • check device metrics for the website / browser interaction.

The main focus was to create a generic product that could be reused with the minimum amount of development time for adapting the product per competition.

Description

The initial concept was a competition for Captain Aquafresh. The idea was a child would create a sidekick for Capt Aquafresh. A parent would take a photo of the child’s drawing / painting & enter the competition via a responsive platform. Mobile / Tablet.

Details

Services
Web Design / Digital Design / Product Design

Client
Aquafresh

Role
Lead Designer, Product, UI, Visual

Skills
UX, UI, Visual Design, Digital Design, Responsive, Flow diagrams. HTML, CSS. 

Date
April 2015

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