superhero competition
Aquafresh Kids team wanted to create a social / mobile gamification product to gather customer data at a more granular level. One key requirement was this product could be re-used for other competitions or social style entry quick competitions.
Objectives
- Discover how users interacted with aquafresh
- review dash-boarding for the product group
- check the users stats for page views, drops etc
- check device metrics for the website / browser interaction.
The main focus was to create a generic product that could be reused with the minimum amount of development time for adapting the product per competition.
Description
The initial concept was a competition for Captain Aquafresh. The idea was a child would create a sidekick for Capt Aquafresh. A parent would take a photo of the child’s drawing / painting & enter the competition via a responsive platform. Mobile / Tablet.
Details
Services
Web Design / Digital Design / Product Design
Client
Aquafresh
Role
Lead Designer, Product, UI, Visual
Skills
UX, UI, Visual Design, Digital Design, Responsive, Flow diagrams. HTML, CSS.
Date
April 2015
